Professional SEO Services

With over 3.5 billion searches a day happening on Google alone, it’s no surprise that many brands turn to SEO to generate organic traffic for their website.

For the last twenty years Skellig have provided Search Engine Optimisation (SEO) services for a range of small to medium companies, luxury brands and international companies. As the online world has developed along with the technologies that display it, we have seen innovations in terms of algorithms and search engine performance. At least 15% of our time is spent in SEO research and development, to keep our clients ahead of their rivals, whether online or offline.

SEO is essential to any online marketing strategy, if you want to reach an online audience with the highest level of return of any digital marketing strategy, then SEO is for you.

How does SEO provide a higher return compared to other media?

  • SEO lasts longer than other media, turn off PPC or Paid Social, the traffic stops.
  • Organic Search is often times the primary source of traffic.
  • SEO can be cheaper than other paid search strategies.
  • SEO offers higher credibility and trust to your audience. 70% of clicks go to organic search results instead of the Ads above them

Skellig use their unique experience and knowledge with a dash of machine learning and artificial intelligence to produce effective search engine optimisation and content marketing strategies. When we improve your visibility on search engines like Google and Bing, SEO can have a real impact on your business. An evolving discipline, SEO requires experienced and knowledgeable marketers to deliver sustained results for the last twenty years Skellig’s team have been at the forefront of some of the biggest SEO and Content Marketing Strategies in the world.

Whatever the scale of your aspirations for your company, whether seeking a local or national audience, Skellig are the people to help.

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SEO Services from Skellig Digital Marketing Agency

Is SEO more effective than PPC?

If you want to get your brand exposure to a wide, qualified audience, you need to find ways to get your message in front of potential customers.

With over 3.5 billion searches a day happening on Google alone, it’s no surprise that many brands turn to SEO to generate organic traffic for their website.

SEO is often described as a “free” alternative to paid advertising like PPC, however it’s not actually free. Someone has to write the content, someone has to upload it to your site, someone has to build and run the site it’s published on, someone needs to do keyword research and monitor results, etc… it all adds up. But, there are advantages because SEO content can continue to generate traffic and leads for your business long after it’s published, unlike PPC ads where the traffic stops the moment your stop paying for them.

People also tend to trust organic search results more than paid ones: more users click on organic results than click on paid results.

How do you combine SEO with PPC?

SEO is a strategy that will deliver consistent, continuous traffic to your website if you implement it correctly. It should be looked at as a long term strategy but what if there is a particular piece of content you want to get exposure to?

There are times when you need to take action now, and you can’t wait around for the right page of content to work its way up the search results pages and start bringing you traffic. This is where PPC can be essential: it’s highly targeted and you can direct traffic pretty much anywhere you want; from a 50-word landing page to your latest product range.

If you want to combine the wide organic exposure delivered via SEO with the targeted, fast turn around of PPC, you need to think strategically about when to use PPC and how it relates to your existing SEO efforts.

For example, you might find that your PPC campaign is performing really well; you can then integrate those high performing keywords into your SEO campaigns. Similarly, if a piece of SEO content takes off or generates lots of leads, you can push the advantage by creating a PPC campaign around the content itself, or create a landing page based on the high performing keywords.

Strategies that

work

If you want to know more about the benefits of working with a digital marketing consultant let’s schedule a free initial consultation today.

What does Skellig do?

I’ve been digital marketing for over 20 years, helping brands get the most out of a rapidly morphing online world.

I helped companies get their heads around the possibilities of Google the very month it was launched. Before that I was immersed in the “traditional marketing” world of display and print advertising. Many marketers struggled to get to grips with the advent of digital marketing (and lots still do) but I was fortunate enough to see the potential… and I haven’t looked back.

Since 1998 I’ve been using and refining a suite of tools and approaches to online marketing such as data analysis, content marketing and digital PR. But I’m not just about fancy strategies and Big Picture Thinking, I use practical, evidence-based tools to get you results, from Pay Per Click (PPC) advertising on search engines, to Paid Social and Search Engine Optimisation (SEO).

How is a Digital Marketing Consultant different to an agency?

Many people get confused about the difference between a digital marketing consultant and a digital marketing agency, and that’s understandable.

In a nutshell: consultants are typically well-connected individuals with a wealth of strategic knowhow they can leverage to bring value to your brand. Agencies on the other hand tend to be larger operations with a narrower focus. Let’s look at the differences in more depth.

Consultants take a different approach than agencies

A digital marketing agency are in the business of delivering campaigns for brands, and usually have a set range of offerings that they attempt to sell to clients. When a company wants to promote new products or services they will either create a digital marketing campaign in-house, or they will hire a digital marketing agency.

In contrast, a digital marketing consultant takes a more strategic, flexible approach. We look under the hood of your current digital marketing operations and offer advice and implementation to get it firing on all cylinders. We’re not interested in selling a pre-determined marketing package to our clients, instead we work as a trusted expert advisor, able to step in at any point of the process and offer our strategic insight.

Consultants work on a different scale

Digital marketing agencies are usually large-scale operations with a big team, each with different specialisations. They are highly hierarchical, and often bureaucratic. They add value by operating at scale. They are a good way for large businesses to outsource the heavy lifting required by some digital marketing campaigns, but they don’t usually offer any long-term strategic insight for brands.

Digital marketing consultancies, by contrast, offer brains over brawn. They are often run much more lean and agile operations than agencies. For example, the Skellig digital marketing consultancy largely consists of me, Martin Jeffrey, though I do work with my own trusted team when needed. But this doesn’t limit the size of clients I work with. A major client of mine is one of the biggest family entertainment companies in the world, and they’ve been with me for 17 years. If a digital marketing agency had only one or two people on their team they wouldn’t have much to offer.

OK, want a free audit?

Let us review your digital presence. Just submit your details and URL, and we’ll be in touch within two days.

No commitments required.

One Point of Contact

Another big benefit of working with a digital marketing consultant rather than an agency is that you get one point of contact to work with, usually the consultant themself.

This means you always know who to get in contact with, and you know that you are talking to the person who will be bringing value to your brand, rather than having to fight to reach the person in charge.

Consultants are fully accountable

With a single point of contact also comes greater accountability. As a consultant I’m not able to pass the buck if I don’t perform to your expectations. The buck stops with me, and I’m fine with that because I take great pride in the results I generate for my clients.

What is it like to work with a digital marketing consultant?

When you work with a digital marketing consultant we look at your business model and think about the best way to help you reach your target audience. We uncover your brand’s potential and advise you on how you can put your best foot forwards.

Better execution of your marketing objectives

We discuss your company’s goals with you and how best you can achieve them, helping you effectively market your brand online by engaging your existing customers and finding new ones. By analysing your existing or prior digital marketing campaigns like SEO, PPC and Content Marketing, we help you discover how you can make more effective use of them. If you are not using a strategy we think could work well for your brand, we will brief you on the best way to implement it.

Building a more coherent strategy

We will help you get each element of your digital marketing work together in a coherent way. For example, you can strengthen your social campaigns by linking them up to your blog output, or drive people from your website to your email newsletter with a well-designed landing page, and so on.

Full-Spectrum Branding

All effective digital marketing requires brand consistency at every level so that you make the biggest, and most memorable, impact on your audience possible. This is a big reason why brands get so much out of working with a digital marketing consultant.

SEO that doesn’t miss a trick

We can implement an SEO audit of your company to make sure you are making the most of searchability, and ensure that you don’t fall foul of the dreaded Google algorithm. In fact we help show you how Google can be your friend if you have a proper understanding of their priorities.

Why should you work with a digital marketing consultant?

There are many reasons why you should work with a digital marketing consultant, but let’s take a look at some of the best.

You stay ahead of the curve

The world of digital marketing is changing rapidly. It’s easy for brands to get left behind using outmoded strategies. It is the job of all good digital marketing consultants to stay ahead of the curve in current developments in digital marketing theory and practice.

You benefit from our experience with other brands

Because we work with a range of companies we have a deep insight into how other brands operate. Whilst all the work we do is strictly confidential, we know what works, and what doesn’t, from practical experience. Working with a digital marketing consultant can ensure your company has a digital strategy that competes with the best brands out there. With a skilled consultant you can rest easy knowing our advice is tried and tested.

You get scalable services

When you hire a digital marketing consultant we will present you with solutions that make sense for your aims and objectives. We identify the gaps and blindspots in your digital marketing and give you advice on how to build out a more resilient strategy. Perhaps you need to be connected up with trusted industry professionals like web developers or UX designers. We can make use of our wide industry connections to hook you up to the right people. The amount of work we can do for you is scalable based on your current needs, so you are always in control of how much you spend.

You get access to a wealth of experience

I’ve spent 20 years building up a wealth of skill and experience in digital marketing. It’s an education that’s priceless. When you work with a digital marketing consultant you are getting access to a level of expertise that can be invaluable for navigating the world of digital marketing, with all its pitfalls and possibilities.

If you want to know more about the benefits of working with a digital marketing consultant let’s schedule a free initial consultation today.