Project Description

Worktop Playbook

The client had traded online for more than ten years and had over 406 keywords and phrases on the first page.

Surprisingly they still had just 10% of the estimated traffic that could be potentially generatated. Could Skellig improve on over 400 keywords in the top 10 and increase traffic and importantly, sales?

Audit & Strategy

Enterprise SEO marketing is a field that requires both high and granular level strategies to improve traffic and revenue for large organisations. With our client, we performed a full web presence audit and rather than look to change the existing search engine optimisation, we took the decision to focus on content strategy, backlinks and digital outreach. The client invested in a year long campaign of content creation, landing pages and backlink campaign.

Within a year the client had 806 keywords in the top 10 generating an extra 10,000 visitors per month, and by 24 months the client had 3420 relevant keywords and phrases generating 57,000 visitors per month.

SKILLS NEEDED

Web Presence Audit

CONTENT STRATEGY

Backlink & Outreach

TIMESCALE

Initally 12 Months extending to ongoing campaign

RESULTS

Year One – Increase in visitors by 125% and sales by 220%
Year Two – Visitor numbers increased by 290% and sales by 430%

All PPC & Paid Social Spend Stopped.

0%
Increase in Sales
“Martin is excellent. We have tried several SEO guys over recent months but Martin comes out on top. Very strong communication, super work and all completed expediently. Highly recommend.”
Ben Parry, Managing Director, alsecco
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