A Brighton based SEO and Digital Marketing agency won a proposal to provide SEO services to one of the largest clients they had ever worked with, at the same time a number of existing clients also upgraded their monthly retainers to include SEO. What should they do in an undulating economy – employ an in-house SEO expert circa £35,000 or find an untested freelancer?
For digital marketing agencies around the country I have provided ‘back-up’ digital marketing services to support their in-house staff on a ‘when needed’ policy, delivering quality results to their clients. The agencies I work with expanded their offering to clients without the outlay of new staff. PR and Social media management agencies particularly have started offering PPC and SEO services on a trial basis before taking their business to the next level and employing a full-time staff member.
These are some examples of using white label services from Skellig. Usually a digital marketing agency starts with a small team and as business grows, they will expand their team. The problem here is that sometimes clients are move away but the wage bill remains. Outsourcing aspects of your digital marketing services means that you don’t need a large team of workers to run your agency, its about working with trusted and knowledgable consultants like Skellig.