Project Description

The Food Blogger

A thriving, successful food blogger felt that after eight years they had reached their skill limit and couldn’t take the website any further.

Starting with a full web presence audit, I reviewed both technical and creative SEO providing a clear plan for the website developers and content writers to restructure and rewrite the existing content.

The next step was to review rival food bloggers, providing SWOT analysis of particular bloggers and the keywords and phrases that crossed over with my client.

From the analysis, working with the client’s team, I created a new content strategy for the next twelve months – with a view to raise ad income and traffic to the website.

Comparing 2019 traffic to 2018 traffic, the website experienced a 78.56% increase that provided over 106% increase in ad revenue and my client was offered further sponsorship deals based on the results. In the first two months of 2020, we are already experiencing a 84.56% in organic traffic compared to the previous year.

SKILLS NEEDED
TIMESCALE

12 Month Strategy to increase traffic and ad revenue

RESULTS

78.56% increase in traffic from 1.09m to 1.82m visitors per year

0%
Increase in Ad Revenue
“The project was completed quickly, to brief, and to an excellent standard. Good communication throughout. I look forward to working with Martin in the future.”
Chris Smith, Marketing Manager, LettingWeb.com

“Martin is excellent. We have tried several SEO guys over recent months but Martin comes out on top. Very strong communication, super work and all completed expediently. Highly recommend.”

Ben Parry, Managing Director, alsecco
“Great work carried out by Martin. Fantastic to work with. Will be recommending to others.”
Hayley Etherington, Business Operations Director, Worth Capital

“Martin really rolls up his sleeves and has gone above and beyond what was expected. Already reaping the results. We will be continuing with him immediately.”

Lily Gardner, Managing Director, Lily Gardner London
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