A thriving, successful food blogger felt that after eight years they had reached their skill limit and couldn’t take the website any further.
Starting with a full web presence audit, I reviewed both technical and creative SEO providing a clear plan for the website developers and content writers to restructure and rewrite the existing content.
The next step was to review rival food bloggers, providing SWOT analysis of particular bloggers and the keywords and phrases that crossed over with my client.
From the analysis, working with the client’s team, I created a new content strategy for the next twelve months – with a view to raise ad income and traffic to the website.
Comparing 2019 traffic to 2018 traffic, the website experienced a 78.56% increase that provided over 106% increase in ad revenue and my client was offered further sponsorship deals based on the results. In the first two months of 2020, we are already experiencing a 84.56% in organic traffic compared to the previous year.