Project Description

Electrifying Results

As one of Britain’s largest suppliers of electric radiators and boilers, my client’s website was not performing to their expectations with low sales and leads, they needed help. After an agency’s attempts to revive the website’s fortunes failed, I was asked to provide a full audit with recommendations.  The audit showed that the website was failing technically and creatively.  One of the biggest issues was that the website was receiving poor and non-converting traffic due to bad optimisation and structure.

Addressing the issues highlighted in the audit, the website now performed to Google’s expectations and all content including products were fully optimised with a new keyword and phrase strategy.

During the campaign the website began to be ranked for related products and services, increasing the amount of transactions by 436% with a 427% increase in revenue.

SKILLS APPLIED
TIMESCALE

Initially Six Months, but due to results ongoing campaign

RESULTS

373.45% Increase in Ecommerce Conversion Rate. Revenue increased by 427%

0%
INCREASE IN TRANSACTIONS

“I can’t praise Martin’s work enough. He provided a thorough audit of my site and generated an actionable plan to work through the issues he found to be able to fix and optimise my site. Thank you!”

Lara, Influencer & Blogger

“Absolutely brilliant work as always – Martin goes above and beyond to deliver.”

Alice J, Lifestyle Blogger
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