Bakers & Larners

The award-winning Bakers & Larners has been established as a family-run business for over 240 years in the delightful Georgian town of Holt. Across Norfolk and Suffolk, the company’s luxury hampers are famed for their selection and quality.

With the corporate gifting market worth £78.4 million and a whopping £20 billion spent in the UK over the Christmas period, there is everything to play for at Christmas.  Bakers & Larners wanted a Facebook, Instagram and PPC campaign to increase the visibility and sales of their Luxury Christmas Hamper range.  Starting at the end of October and working with the in-house social media team, I was able to secure success across the country.

Understanding the Margins

Reviewing historical data I observed that from the 20th November until 12th December is typically an intense period of sales and interest in Christmas Hampers, with careful spend, not only did I enforce brand and product message, but between the optimum dates, delivered an equally intense PPC and Paid Social campaign.  The campaign delivered far beyond the client’s expectations with PPC delivering 883% ROAS and Paid Social delivering 916% ROAS.

Roughly for every £1 spent on marketing, returned £9 in revenue.